A few months back I came across www.ecomagination.com.  I have to say that I love the interactivity of the site and the potential for this kind of technology. However, I think it is a little odd that I have to print a piece of paper out to experience the site. Especially, since the site is promoting “green” technology. What is interesting is the potential to use this sort of site in connection with already printed pieces. For instance, packaging could have the printed portion added into the design with no additional environmental impact. Imagine shopping and then pulling out your cellphone and using the cam to scan an item then have full interactive information about that product presented to you. Or information graphics at say…a mall. You scan the icon in front of the store you are at and are presented with and interactive map of the mall. I believe the iphone has an app for scanning bar codes already. Maybe you go to a concert or sporting event and an image is printed on the ticket that when viewed with a web cam pulls up a fun interactive game. I know the whole thing seems a little over the top…I mean why not just log onto the internet and look something up the old fashioned way? I believe we will see more and more of this technology utilized because people are excited to experience the digital world in a more tactile, intuitive, and interactive way.

This entry was posted Friday, June 12th, 2009 at 12:36 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.